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Business engagement: discover how to motivate stakeholders

Business engagement: discover how to motivate stakeholders

Content Team

Business engagement is a journey, but finding out what inspires people is the key to motivating them.

It’s not always easy, of course. So, how do you engage challenging stakeholders who are reluctant to adopt change?

Find your way forward with advice from Lori Hock, Hudson RPO CEO for the Americas:

Business engagement clip filmed during a Q&A session at HRD Summit US, 2019.

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

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Motivating different generations in the workplace: tips and advice

Motivating different generations in the workplace: tips and advice

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Motivating different generations in the workplace is often a huge challenge. But having a purpose-driven culture can be a key uniting factor.

Watch the video for a deeper explanation from Tony Martin, EVP for RPO and talent management:

In the clip, Tony explains how search engines enable talent leaders to find virtually anyone who meets the brief of what they’re looking for.

The real challenge, he says, is how we go about engaging these candidates and enticing them to join our business.

That’s where the concept of purpose becomes key.

Purpose matters not just to Millennials and Gen-Z talent, Tony argues, but to all generations.

Strong EVPs can help motivate different generations

Your organization’s employer value proposition (EVP) plays a fundamental role in communicating organizational purpose and values.

A strong careers page or website, for example, should serve as a central touch point for delivering messages of purpose. Thoughtful content allows potential candidates to align their own values and intentions alongside those of the business, and to gauge whether the opportunity might be suitable.

“It’s less about the organization these days,” Tony says, “and more about that personal message of: 1.) Here’s what you can do in the organization. 2.) Here’s why you fit. 3.) Here’s why this is a good opportunity for you to come into the company.”

Once your top candidates accept offers and begin the journey towards becoming great employees, you then need to consider creative and strategic ways in which team members of different generations can collaborate effectively.

Tony Martin
Purpose is key to motivating different generations at work, says Tony Martin.

Collaboration styles will depend upon many factors, including an employee’s previous industry, role, and wider background.

As a team leader, you’ll soon discover how much exposure each employee has previously had to different technology suites, whether they prefer one-to-one training vs. virtual learning, etc.

Everyone is different, and it’s quite often not even down to generational differences, so much as personal tendencies and prior professional experiences.

On a macro level, however, a strong EVP can rally employees around the central unifying force of shared purpose.

So, want to learn more about building a strong EVP to help motivate different generations in your workplace?

Learn more about Employer Branding.

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

Related articles

Recruitment technology: glimpse the future in this new HR video

Recruitment technology: glimpse the future in this new HR video

Content Team

Recruitment technology: the new world of talent tech is changing the way that great candidates are discovered and hired. What does the future hold? Imagine tomorrow’s talent processes, today.

Watch the video to discover what’s in store for hiring managers, HR leaders, and candidates.

All this technology exists today. Now is the time for companies to begin implementing recruitment technology and AI into their talent processes.

In many ways, AI helps enable process efficiency and increase satisfaction rates. Talent technology is used regularly by business leaders to:

  • Streamline front-end hiring approval
  • Power job applications on career sites
  • Create and manage talent pools
  • Reduce administrative tasks
  • Increase hiring speed
  • Drive candidate engagement
  • Improve measurement and reporting

The applications are endless. The opportunity is huge.

A pick-and-mix technology suite frees capacity for value-added initiatives that drive the business forward. The right tech can also enable you to focus on nurturing candidates at key touch points. The result? Your enterprise gains the upper hand in hiring and retaining star talent.

Choosing the right recruitment tech

Learn more about how Hudson RPO can assist in recruitment technology.

Hudson RPO

Content Team

The Hudson RPO Content Team is made up of experts within the Talent Acquisition industry across the Americas, EMEA and APAC regions. They provide educational and critical business insights in the form of research reports, articles, news, videos, podcasts, and more. The team ensures high-quality content that helps all readers make talent decisions with confidence.

Related articles

SourceCon GrandMaster winner: Iker Jusué sources global success

Congratulations to Iker Jusué, who has just been announced as the 2019 SourceCon GrandMaster winner!

Most impressively, Iker is also the first non-native English speaker to win this global sourcing award. In talent circles, the competition is highly regarded as the sourcing Olympics (or Oscars, if you prefer theatrics over athletics!).

Iker Jursue SourceCon winner
GrandMaster: Iker Jusué wins at SourceCon

Iker is one of our highly rated talent acquisition and sourcing consultants. With multilingual resourcing experience — including in Spanish, French, and English — Iker provides valued expertise to our Sourcing Centre of Excellence.

He recently participated in SourceCon’s GrandMaster Challenge, an annual sourcing competition, where he came away a global sourcing winner.

Over the course of the year, the GrandMaster competition challenges the best talent sourcing specialists from around the globe. It features hundreds of sourcing pros competing in a timed sourcing challenge.

The heat may have been on, but when it comes to unearthing niche talent under pressure, Iker knows how to keep it cool.

Discover, in Iker’s own words, what it means to win the coveted global award of SourceCon GrandMaster. Just as inspirational, learn why Iker is a passionate believer in sharing knowledge throughout the sourcing community.

SourceCon GrandMaster: Iker’s story

My career had ups and downs… However, I never imagined that Batman (yes, a genuine superhero!) would announce to a crowd in Seattle that I was the SourceCon 2019 Grandmaster champion.

When the announcement came out, I was actually on a business trip more than 8,000 km away from Seattle. As I processed the news, I was filled with surprise, excitement, and happiness!

Long before winning the competition, I became very passionate about SourceCon, and the role it plays in bringing the sourcing community together.

Let me tell you how I’ve gotten to know more about the sourcing community, and sourcing as an industry, thanks to SourceCon.

I first came across SourceCon in 2016. Since then, I became increasingly interested in sharing talent-sourcing knowledge with people from different backgrounds, and across borders.

In particular, I’m passionate about exchanging talent sourcing knowledge with peers in North America as well as EMEA. At events and over social media, I enjoy cultivating a deeper knowledge of sourcing trends and practices. These insights help close the talent knowledge gap on both sides of the pond.

In 2017, I decided that I wanted to participate in the SourceCon challenge. The next year, I finished as the second runner-up. The experience was great; the connections I formed helped fuel my passion for sourcing.

Today, I’m very proud to be the first non-native English speaker, the first Spaniard, and the second European to win SoureCon. It’s an amazing source of pride, and a privilege to help impart best practice throughout the global sourcing community.

Want to learn more about talent sourcing?

Congratulations to Iker on his amazing achievement! We’re all incredibly proud to have him supporting our talent team.

Would you like to learn more about talent sourcing? Click here for more information.

HRD Summit US: embracing AI and multi-generational teams

HRD Summit US is soon approaching, and we look forward to engaging with HR professionals from a range of sectors and backgrounds.

Building up the excitement, two of our senior talent acquisition experts, CEO Lori Hock and EVP Tony Martin have revealed that they will be guest-presenting two seminars.

Read on for a sneak peek into two of the top sessions recommended for HR leaders and talent visionaries who want to maximize their experience at HRD Summit US.

HRD Summit US 2019
HRD Summit US: Say hello to us at booth 7. We’ll be right next to the refreshments, so grab a drink and enjoy a chat!

Highly recommended HRD Summit US seminars

As passionate HR leaders, CEO Lori Hock and EVP Tony Martin are delighted to present two sessions at HRD Summit US.

Be sure to catch their first presentation at 12.05pm on Tuesday, March 26: Recruitment Strategies for Multi-Generational Candidates.

They’ll be discussing the attributes, characteristics, and preferences of each generation comprising a diverse workplace. You’ll learn how to inspire, engage, and motivate each generation

Lori Hock
Lori Hock, CEO for the Americas, will be presenting at HRD.

Then, at 11.10am on Wednesday, March 27, make sure you arrive on time for an energetic lightning talk led by Lori and Tony: Are You Prepared for the Future of Hiring?

They promise a fascinating conversation, saying:

“The continued rise of AI, and the introduction of AR and VR, gamification, and blockchain will inevitably change the recruitment process. What might the talent acquisition process look like in 2040, and what should you be thinking about to get there?”

The topics fit within the wider conference theme of curating a new business landscape by crafting agile solutions for the future.

Tony Martin
EVP Tony Martin will also be presenting at HRD Summit US.

HRD Summit US: your chance to win Apple AirPods

While at the HRD Summit, you’re warmly invited to say hello to us at booth 7. It’s a pretty awesome location, right next to the refreshments stand, so grab a drink and enjoy a chat!

In addition to friendly conversation, you can browse a range of RPO case studies designed to inspire your talent strategy. And of course, don’t miss your chance to win Apple AirPods by entering our raffle.

HRD Summit US, here we come! We’ll be there March 26-27, at the Seaport Hotel in Boston.

HRO Today awards: talent leaders named to HR Superstars global list

HRO Today awards have been announced, and they feature Hudson RPO leaders.

Kimberley Hubble and Darren Lancaster, regional leaders of Hudson RPO, have been featured as global HR leaders by one of the industry’s leading publications.

Kimberley Hubble
Kimberley Hubble, CEO for APAC

Produced by HRO Today magazine, the HR Superstars list honours top HR leaders serving outside America. In particular, it recognises their track record of industry transformation through innovation and agility.

The editors write: “This year’s superstars have a proven track record of challenging the status quo, adopting experimental methods, and redefining the new normal for HR.

Darren Lancaster
Darren Lancaster, CEO for EMEA

“With the help of smart technologies and a new wealth of data, these leaders create targeted employee engagement strategies, leverage workforce planning insights to enable more fluid and organic career paths, and break down silos to encourage a consistent workplace culture and experience.”

Darren and Kimberley were also named as HR Superstars on another HRO Today awards list that includes international and US-based leaders. Lori Hock, CEO for the Americas, also featured on this HR Superstars list.

Each regional leader has a tenured history with Hudson RPO. Among their highlights:

Lori Hock
Lori Hock, CEO for the Americas
  • Kimberley launched Australia’s first-ever RPO solution for Johnson & Johnson, a solution which Hudson RPO managed for 17 years. She offers more than 25 years of industry experience, including 18 years in RPO.
  • Darren led his team in creating one of the first RPO solutions in North Africa. Offering more than two decades of industry experience, he promotes an organisational culture of curiosity.
  • Lori offers more than 30 years of industry experience working in regional and global teams. During that time, she implemented a large-scale Recruitment Center of Excellence.

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