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Kathi May

Candidate experience: balancing AI and human touch

Candidate experience: balancing AI and human touch

Kathi May

What factors do you think influence candidate experience?

I think it’s universally acknowledged that the key frustration for candidates going through a recruitment process is a lack of communication and inability to get updates on where their application is at.

Most people will have at some point gone through the classic scenario of submitting an online application and then hearing absolutely nothing from that organisation — what a negative experience. Subsequently, the brand of that organisation is also then viewed poorly.

With candidates also being consumers, it’s critical that whether the person is successful in their application or not, that they walk away from the process feeling that they would apply again in the future and would recommend that organisation to their friends and family because they had a good experience.

At Hudson RPO, we work with our clients to get the right blend of recruitment automation and human touch in their processes, so that candidates feel they are going on a personal journey and are updated regularly on their application.

Simple things, such as allowing candidates to speak to the recruitment team via live chat, and using pre-recorded video messages to help them prepare for interviews or assessment centres, help the candidate to feel they are going through an authentic process.

Technology is a crucial part of optimising the candidate experience. We partner with vendors in the sourcing, predictive analytics, assessment, and background checking space. These all enable a fantastic process, which we would like to think ‘delights’ the candidate, but technology alone can’t be relied on. Our consultants operate with a user-experience focus and truly understand that the voice of the customer — in this case the candidate — is perhaps the most powerful measure of their performance.

Kathi May Headshot

Kathi May

Regional Director, Marketing & Employer Branding

Kathi leads Marketing and Employer Branding in APAC and is passionate about helping Hudson RPO clients attract, engage and retain top talent through innovative employer branding initiatives.  She works closely with the Client Solutions team to develop meaningful marketing strategies that promote the benefits of recruitment process outsourcing in delivering cost reductions, reduced time to hire and significant improvements in quality of talent, staff retention and recruitment service levels.

Related articles

When should you consider outsourcing your recruitment?

When should you consider outsourcing your recruitment?

Kathi May
When should you consider outsourcing your recruitment? Discover some of the key business indicators, as revealed by Nicki McCulloch, Director of Client Solutions in APAC. Scroll down for the full text.

When should you consider outsourcing your recruitment?

There are many reasons that organisations start to consider RPO or MSP solutions. Generally, there are two key things that cause the discussions to start: the first is the cost of recruitment that the organisation is carrying, and the second is noise from the business, because recruitment isn’t working!

When we speak to organisations about outsourcing, we go through a business case model with them to make sure that an RPO, MSP or Total Talent solution will actually help them solve their particular problems or not.

Typically, where there is a good cause to outsource, recruitment spend on third-party agencies is high, the time taken to fill roles is high, and candidate and hiring manager satisfaction is low.

Outsourcing can also be a good idea if there are specific pain points or challenges, perhaps in strategic sourcing or recruitment marketing. Engaging an RPO provider allows access to subject matter experts who engage with the client for the lifecycle of the solution.

We are having more and more discussions with organisations concerned about the compliance and risks associated with their contingent workforce, and are therefore interested in outsourcing this section of their employee population.

Whether that’s as a vendor-neutral model, where agencies continue to supply the talent but the MSP provider payrolls or with a direct source and payroll model, the administrative and compliance burden is taken on by the provider and the organisation realises significant benefits in cost reduction and process efficiencies.

Running a recruitment diagnostic for anyone who is considering outsourcing is key and that’s actually the really fun bit of my job, getting into the detail and partnering with HR or Procurement to recommend a solution that is fit for purpose for their requirements.

Kathi May Headshot

Kathi May

Regional Director, Marketing & Employer Branding

Kathi leads Marketing and Employer Branding in APAC and is passionate about helping Hudson RPO clients attract, engage and retain top talent through innovative employer branding initiatives.  She works closely with the Client Solutions team to develop meaningful marketing strategies that promote the benefits of recruitment process outsourcing in delivering cost reductions, reduced time to hire and significant improvements in quality of talent, staff retention and recruitment service levels.

Related articles

Strategic recruitment: the value of your recruitment team

Strategic recruitment: the value of your recruitment team

Kathi May

The value of your recruitment team

It’s really interesting that most organisations don’t realise the strategic importance of their recruitment function in achieving their business objectives, until that function is well and truly broken!

Recruitment is often seen as a transactional supply centre, whereas in reality, it’s the main source of talent joining your business. Without that talent, your goals aren’t going to be achieved.

When we partner with clients, our recruitment teams have a seat at the strategic table so that they understand firsthand what objectives are being aimed for and what challenges may be experienced along the way.

Our recruitment team embed themselves into their clients’ businesses and truly understand what is required for the roles they are hiring for, both the short-term but also the long-term goals of that business. Are they finding and interviewing candidates for a specific role, or to help enable a deliberate shift the organisation is trying to make?

Understanding an organisation’s strategic vision is critical to be able to proactively source and engage the necessary talent to enable that vision to become a reality.

Kathi May Headshot

Kathi May

Regional Director, Marketing & Employer Branding

Kathi leads Marketing and Employer Branding in APAC and is passionate about helping Hudson RPO clients attract, engage and retain top talent through innovative employer branding initiatives.  She works closely with the Client Solutions team to develop meaningful marketing strategies that promote the benefits of recruitment process outsourcing in delivering cost reductions, reduced time to hire and significant improvements in quality of talent, staff retention and recruitment service levels.

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Talent and RPO trends in 2020: watch Shortlist’s video interview

Talent and RPO trends in 2020: watch Shortlist’s video interview

Kathi May

What can we expect of the talent world in 2020?

Asia-Pacific CEO Kimberley Hubble recently spoke with Shortlist, one of the region’s leading talent publications.

During the interview, Kimberley talked about transforming the candidate and hiring manager experience. She also spoke about taking customer-centricity to the next level, by fully customising a range of talent solutions as customer needs change.

Watch this clip to learn more about these trends and more.

APAC CEO Kimberley Hubble spoke with Shortlist about talent trends in 2020.

Kimberley also spoke with Shortlist about what to expect for recruitment process outsourcing (RPO) and the talent industry in 2020. For example, putting great technology into the hands of great people “should equal a really good outcome for the customer,” Kimberley said.

She also highlighted the value of taking deliberate steps towards “measuring and driving quality of hire.”

Discover more below.

Want to hear more of Kimberley’s interview with Shortlist? Click here to access the full interview.

Kathi May Headshot

Kathi May

Regional Director, Marketing & Employer Branding

Kathi leads Marketing and Employer Branding in APAC and is passionate about helping Hudson RPO clients attract, engage and retain top talent through innovative employer branding initiatives.  She works closely with the Client Solutions team to develop meaningful marketing strategies that promote the benefits of recruitment process outsourcing in delivering cost reductions, reduced time to hire and significant improvements in quality of talent, staff retention and recruitment service levels.

Related articles

Key insights you should expect from data science recruiting firms in Australia and New Zealand

Key insights you should expect from data science recruiting firms in Australia and New Zealand

Kathi May

Evaluating which data science recruiting firms to work with in Australia and New Zealand (ANZ) can be a painstaking process.

As a starting point, you should ensure that your partner can help you access key insights about the technology and data science talent market.

Not only that, but a strong partner will help you use this knowledge to achieve immediate wins while driving long-term strategic value.

With the right insights, you can map key talent pools. You can also look for certain characteristics (education, for example) as indicators of where early talent can be tapped. Or, you can go even further, by using strategic talent insights to shape acquisition, expansion, and growth plans.

Knowledge is power, and we believe in sharing. So check out some of our own research-based insights into the data science talent market.

Data scientists by region in Australia and New Zealand

Where are the largest pockets of data scientists in ANZ? Find out from our map below.

Data scientist map

Data scientists by educational background in ANZ

Did you know that the University of Melbourne generates the largest number of data science graduates?

The University of Queensland takes the second position, followed closely by Monash University and the University of Sydney.

Discover which institutions follow closely behind.

Data scientist AU graph

The largest employers of data scientists in ANZ

Interestingly enough, while Monash University is the third largest supplier of data science talent, this institution is the region’s largest employer of data scientists.

The Commonwealth Scientific and Industrial Research Organisation (CSIRO) is the second largest, followed by more universities.

Data scientist AU graph

Evaluating data science recruiting firms

Data points are essential, but so is a detailed understanding of your business objectives. Want to discuss your data science recruitment strategy in greater detail? Contact our Asia-Pacific team today.

Kathi May Headshot

Kathi May

Regional Director, Marketing & Employer Branding

Kathi leads Marketing and Employer Branding in APAC and is passionate about helping Hudson RPO clients attract, engage and retain top talent through innovative employer branding initiatives.  She works closely with the Client Solutions team to develop meaningful marketing strategies that promote the benefits of recruitment process outsourcing in delivering cost reductions, reduced time to hire and significant improvements in quality of talent, staff retention and recruitment service levels.

Related articles

Sydney talent event: discover the impact of candidate experience

Talent leaders in Sydney: Want to discover the impact of candidate experience on your corporate brand, reputation, and ROI?

Gain these insights by joining us for breakfast and a panel discussion featuring our very own Nicki McCulloch, Director of Client Solutions, Australia and New Zealand.

The session will be held in partnership with Xref and SmartRecruiters. It is scheduled for Thursday, 5th of December, at the Xref office in Sydney.

According to the programme, Nicki will join a panel of leaders in discussing:

Nicki Freeman
Nicki McCulloch, Director of Client Solutions, Australia and New Zealand, will participate on a talent panel in Sydney.
  • The steps you can take to impress your candidates and inspire your future employees
  • Tech and tools available to streamline your engagement with candidates throughout the hiring journey
  • Real examples of brands known for making lasting impressions with candidates
  • How data from the hiring process can inform your management of new hires

She will be joined on the panel by talent leaders from Nine Entertainment Co. and McDonald’s.

Nicki said: “I am really looking forward to this session. We’ll be discussing one of the hottest topics in talent right now: candidate experience. I consistently hear from our clients that they are looking to solve the issue of how to create a recruitment process that will delight all of their applicants, and in solving this issue it’s a delicate balance of utilising the right technology with the right combination of personalised, human interaction.”

She continued: “At Hudson RPO we work closely with our partners to help them achieve this blend of technology and human interaction in recruitment. We know the incredible impact a good candidate experience has on their employer brand and their ability to differentiate from competitors.”

Nicki has more than 20 years of experience delivering total talent solutions in Australia. She’s passionate about talent acquisition, helping organisations transform their recruitment functions.

Nicki consults on total talent solutions, recruitment process outsourcing (RPO), and managed services, or MSP. She also advises on projects focused on diversity, employer branding, technology optimisation, as well as candidate and hiring manager experience.

Sydney talent event

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