Many sourcing strategies are straightforward and well-known in the business community. However, there are many effective recruitment channels you may not know as well. The following strategies are becoming more common across organizations and should be considered when developing your recruitment and sourcing strategies for 2014.
With 3 in 5 job searchers using mobile devices to search for jobs in the last year and 68% of them using mobile devices to search for jobs at least once a week, it's time to review and understand how your organization rates for job seekers through your online platforms.
Many job hunters are using tablets and smartphones, so it's important to incorporate a mobile recruiting mode or make sure you have a dedicated mobile site for candidates to view. These are optimized versions of a main site provide a tailored user experience for visitors using smartphones or tablets. Sites tailored for desktop computers can be hard to read and interactive with on the small screens of mobile devices. If you're not specifically targeting these users, you can miss out on top quality talent. The best way to understanding what your candidates are seeing is to look on to your career site from a mobile devise and take yourself through the application process. If you find it difficult and time consuming then so will your potential applicants which could lead them to incomplete applications and lost talent.
Mobile recruitment is an effective recruitment strategy not to be overlooked in 2014 and beyond.
Gamification is the process of creating engaging, enjoyable and fun content to test skills by tapping into the competitive spirit, often as a game. Using gamification in the recruitment process can provide a candidate with a simulated experience of what tasks may be involved in the role, whilst at the same time providing the employer with a preview of how that applicant may manage or perform when doing that specific task. Gamification models have been known to provide candidates with such a clear overview of what the job involves, that they have opted out of the applying because they felt the job wasn't right for them. This is a positive result for an organization who may have hired the candidates only to find once in the role that it wasn't right, therefore saving both time and money.
Other ways that orgnanisations are using gamification include for employee engagement as well as training and development. For example, a client offers points for completion of certain modules in the company's training program and then provides the top-scoring candidate with a prize or gift.
A number of international companies and organizations use gamification in their recruiting process, including Marriot Hotels, defense forces and software and development firms. According to IT research and advisory company Gartner, Inc., "By 2014, more than 70 percent of Global 2000 organizations will have at least one 'gamified' application."
Employee Referral Programs
Employee referral programs (ERP) is an effective recruitment method for sourcing from within a company. Employees often suggest friends, family and coworkers they believe could become integral team members in their organization, which can lead to highly qualified hires.
A successful ERP is dependent on a few factors:
- Fast response — When referring someone, current employees want their organization to perform well in the hiring process, making their referrals feel welcome and attended to quickly and efficiently.
- Priority interviews — Though related to a fast response, hiring managers must ensure that referrals are put before other candidates who were not referred from within.
- Strong recognition — Recognize the staff who refers others through announcements, prizes or awards.
- Heavy promotion — Though you designed an excellent referral program, if no one knows about it, then it will not succeed. Promote the referral program to avoid a stagnate ERP.
- Social media integration — Create easier ways for employees to share within their networks to find highly qualified candidates. For example, build a button that sends out information about the job to friends and colleagues.
By including these channels in your sourcing strategy, you'll ensure that you're reaching and engaging your target audience.
Learn how Hudson RPO can help you with recruitment strategies. Contact us today.