Recruitment Outsourcing Expands Bank
Financial Services Recruitment Case Study
Originally a European bank, our €300 million client is now a respected financial institution worldwide. As part of its rapid global expansion, the bank decided to establish an Asian business hub in Singapore. They needed a recruitment partner to provide an integrated solution for setting up its organisation in Singapore, capable of supporting an aggressive growth strategy.
Key challenges included:
- Building the bank’s employer brand, well known in Europe, in a new market with a low level of brand awareness
- Recruiting a large number of employees across multiple job functions quickly-in an increasingly skill-short market and in competition with established high profile banks
- Using effective attraction and selection methodologies to recruit employees aligned with the organization’s vision and culture
- Ensuring the same level of organizational capability and success in Singapore as in the bank’s other markets
Hudson RPO Solution
The bank selected Hudson RPO for its ability to provide an end-to-end recruitment solution in markets around the world, from employment branding through selection methodologies to on-boarding for each of its business units.
Hudson RPO recruited the bank’s sales group through an online and print media sourcing campaign, utilising our assessment center methodology. Designed by Hudson RPO’s organisational psychologists, this methodology incorporated a customised assessment process involving group and phone simulations, structured interviews and sophisticated personality and ability based psychometric instruments.
Management level and specialist roles across the Finance, Technology and Banking & Marketing practices were effectively delivered through a search and advertised selection methodology, leveraging Hudson RPO's extensive local candidate database and industry networks.
The bank expansion was off to a successful start with their new Singapore organisation, which consisted of 55 people within three months of engaging Hudson RPO.
- Sales group recruited within a four-week timeframe, with 97% acceptance of offers
- Quality of candidates hired ranking on average within 80th percentile of the equivalent industry norm group
- 95% of management and specialist level roles recruited within a four week timeframe
- 70% of recruitment direct from market, minimising the use of third party vendors
- Launched attractive employer brand in local Singapore market